Building a custom ordering platform for Chobani swag

01 / THE OPPORTUNITY

Sales teams needed an easier way to get swag into customers’ hands.

Branded merchandise gave Chobani’s sales teams a way to build customer relationships. Chobani wanted to make it easier for employees to order on-brand items in one place. I led the requirements for the first version of the store, connecting what sales teams needed with how Chobani approved and paid for orders.

03 / SHAPING THE PRODUCT

Defined how the employee store would work.

I led the requirements for the first version with our development partner, mapping how employees would place orders and how Chobani would approve and pay for them.

I worked with Chobani’s design team to make the store feel like Chobani and give employees a consistent way to shop for on-brand merchandise.

04 / WORKING THROUGH THE DETAILS

Connected employee ordering to real purchasing workflows.

I spearheaded the work with technical leadership to untangle the stickiest operational questions. How should sales tax work when merchandise was produced and shipped from California to an employee in Texas? How could purchases connect to POs rather than credit cards? And how could a modern ordering experience work with vendors’ legacy systems?

Sometimes the practical answer was decidedly low-tech: we built a workflow that turned an invoice from the site into a fax for the vendor. My role was to connect the business needs and technical decisions so ordering felt simpler for employees and still worked for purchasing teams and vendors.

05 / THE BUSINESS VALUE

Made branded swag easier to use in customer relationships.

Sales teams could plan for customer meetings and order the right branded merchandise in advance, all from one store.

Bringing orders together also gave Chobani a clearer view of what teams needed and what they were spending. Teams could plan quantities together, spot opportunities to save by combining orders, and pay through purchase orders within their budgets.